Marketing Research: Methodological Foundations
by Iacobucci, Dawn- List Price: $299.95
- ISBN-10: 1439081018
- ISBN-13: 9781439081013
- Edition: 10th
- Type: Hardcover
- Publisher: South-Western Pub
About The Book
Expect superior, balanced coverage of both qualitative and quantitative marketing research with this market-leading text from respected marketing... Read more
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