is imperative that today's journalists possess the necessary tools for effective news gathering, coverage, and presentation--all offered in this outstanding text. Mayeux's lucid approach is aimed at developing skills for accurate, clear, complete, and interesting writing and reporting. Broadcast News Writing and Reporting, Second Edition covers all the essential topics, including the role and responsibility of journalists in small- and medium-market news operations. Both prospective and veteran broadcast news writers and reporters will benefit from this thorough presentation of contemporary techniques and practices. Outstanding features: writing samples from actual newsrooms illustrate writing-style points; radio and television reporters share their own experiences; professionals offer advice on obtaining internships and full-time jobs; technology and delivery systems information is included in several chapters; chapters conclude with a variety of exercises, assignments, and projects.

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