Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches

Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches

by Arthur Asa Berger
  • List Price: $72.00
  • ISBN-10: 1412987776
  • ISBN-13: 9781412987776
  • Edition: Second Edition
  • Type: Paperback
  • Publisher: SAGE Publications, Inc

About The Book

In this new edition, Arthur Asa Berger employs his signature style—a practical focus, the use of numerous examples, a step-by-step approach, and... Read more

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