Brands and Branding, Second Edition (Economist Books)

Brands and Branding, Second Edition (Economist Books)

by Rita Clifton
  • List Price: $32.95
  • ISBN-10: 1576603504
  • ISBN-13: 9781576603505
  • Edition: 2nd
  • Type: Hardcover
  • Publisher: Bloomberg Press

About The Book

With contributions from leading brand experts around the world, this valuable resource delineates the case for brands (financial value, social value,... Read more

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