Integrated Branding: Becoming Brand-Driven Through Companywide Action

Integrated Branding: Becoming Brand-Driven Through Companywide Action

by Joe LePla
  • List Price: $138.00
  • ISBN-10: 1567202381
  • ISBN-13: 9781567202380
  • Edition: N/A
  • Type: Hardcover
  • Publisher: Praeger

About The Book

To get the full benefit of branding, companies must actually live the brands they sell. This approach is called integrated branding and it's not just a... Read more

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