Successful Luxury Marketing in Asia: Value Perception of High-End Mechanical Watches in the Japanese Market

Successful Luxury Marketing in Asia: Value Perception of High-End Mechanical Watches in the Japanese Market

by Alessio Giulio Giacomel
  • List Price: $89.95
  • ISBN-10: 1449999832
  • ISBN-13: 9781449999834
  • Edition: N/A
  • Type: Paperback
  • Publisher: CreateSpace Independent Publishing Platf

About The Book

The luxury market is on its way from a 'traditional conspicuous consumption model' to a new concept of luxury understanding. The way affluent clientele... Read more

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