Sports Marketing

Sports Marketing

by Sam Fullerton
  • List Price: $400.00
  • ISBN-10: 007338111X
  • ISBN-13: 9780073381114
  • Edition: 2nd
  • Type: Hardcover
  • Publisher: McGraw-Hill/Irwin

About The Book

Sports Marketing presents this field as a new discipline, helping readers gain a stronger understanding of how to apply marketing strategies and tactics... Read more

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