INTEGRATED MARKETING COMMUNICATION 2ED: Creative Strategy from Idea to Implementation

INTEGRATED MARKETING COMMUNICATION 2ED: Creative Strategy from Idea to Implementation

by Robyn Blakeman
  • List Price: $58.00
  • ISBN-10: 1442221224
  • ISBN-13: 9781442221222
  • Edition: Second
  • Type: Paperback
  • Publisher: Rowman & Littlefield Publishers

About The Book

Now in its second edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for... Read more

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