Essentials of Marketing Research (with Qualtrics Card)

Essentials of Marketing Research (with Qualtrics Card)

by William G. Zikmund
  • List Price: $307.95
  • ISBN-10: 1439047545
  • ISBN-13: 9781439047545
  • Edition: 4th
  • Type: Paperback
  • Publisher: South-Western College Pub

About The Book

Marketing Research deals with the design, collection, analysis, and reporting of data relevant to a firm's current and future needs. The trend in... Read more

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