Dynamics of International Advertising: Theoretical and Practical Perspectives

Dynamics of International Advertising: Theoretical and Practical Perspectives

by Mueller, Barbara
  • List Price: $59.80
  • ISBN-10: 1433103842
  • ISBN-13: 9781433103841
  • Edition: 2nd
  • Type: Paperback
  • Publisher: Peter Lang Inc., International Academic

About The Book

Dynamics of International Advertising brings to light the unique challenges marketers face in developing and implementing successful campaigns globally.... Read more

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