The Brains Behind Great Ad Campaigns: Creative Collaboration between Copywriters and Art Directors

by Berman, Margo

List Price: $45.00
ISBN-10: 1461644127
ISBN-13: 9781461644125

Edition: 1st
Type: Kindle Edition
Publisher: Rowman & Littlefield

About The Book

Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the... Read more

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The Brains Behind Great Ad Campaigns: Creative Collaboration between Copywriters and Art Directors

About The Book

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Cases in Advertising Management

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