
Advertising and Promotion: An Integrated Marketing Communications Perspective
by Belch, George E.- List Price: $287.00
- ISBN-10: 1260259315
- ISBN-13: 9781260259315
- Edition: 12nd
- Type: Hardcover
- Publisher: McGraw Hill
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- Year: 2008
- Edition:
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- Type: Paperback
- ISBN13: 9781933199092
- ISBN: 1933199091