Essentials of Marketing- LOOSELEAF - Standalone book

Essentials of Marketing- LOOSELEAF - Standalone book

by William D. Perreault Jr.
  • List Price: $299.99
  • ISBN-10: 1259573532
  • ISBN-13: 9781259573538
  • Edition: 15th
  • Type: Loose Leaf
  • Publisher: McGraw-Hill Education

About The Book

Marketing's pillar "Four Ps" framework was first introduced by Jerome McCarthy in the 1960s. Its managerial orientation and practical "How-To-Do-It"... Read more

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