
Essentials of Marketing- LOOSELEAF - Standalone book
by Perreault, William- List Price: $204.85
- ISBN-10: 1259573532
- ISBN-13: 9781259573538
- Edition: 15th
- Type: Loose Leaf
- Publisher: McGraw Hill
About The Book
Marketing's pillar "Four Ps" framework was first introduced by Jerome McCarthy in the 1960s. Its managerial orientation and practical "How-To-Do-It"... Read more
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