Essentials of Marketing with ConnectPlus

Essentials of Marketing with ConnectPlus

by Jr., William Perreault
  • List Price: $399.95
  • ISBN-10: 1259280586
  • ISBN-13: 9781259280580
  • Edition: 14th
  • Type: Paperback
  • Publisher: McGraw-Hill/Irwin

About The Book

This book is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a superior job... Read more

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