Experiential Marketing: Consumer Behavior, Customer Experience and The 7Es

Experiential Marketing: Consumer Behavior, Customer Experience and The 7Es

by Batat, Wided
  • List Price: $56.95
  • ISBN-10: 1138293164
  • ISBN-13: 9781138293168
  • Edition: 1st
  • Type: Paperback
  • Publisher: Routledge

About The Book

Why do some brands make us feel good, while others frustrate us? What makes us engage with certain brands, rebuy the same products, return to the same... Read more

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