Essentials of Marketing Research

Essentials of Marketing Research

by Zikmund, William G.
  • List Price: $296.95
  • ISBN-10: 1133190642
  • ISBN-13: 9781133190646
  • Edition: 5th
  • Type: Paperback
  • Publisher: Cengage Learning

About The Book

Placing readers in the role of manager, ESSENTIALS OF MARKETING RESEARCH, 5e, offers concise yet thorough coverage that helps readers use marketing... Read more

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