entrepreneur. Your challenge - survive the critical 5 year milestone and be a "Survivor" entrepreneur. More rewarding and more fun compared to a "Maybe Next Time" entrepreneur. Unfortunately today’s SYOB books ( start your own business books) fall short. Simply put, yesterday’s skills do not meet today’s entrepreneur’s needs. Today’s SYOB books cover skills the author calls Entrepreneurial Management 1.0 - not good enough to help you be a "Survivor" entrepreneur. Develop strategy management plans. Develop defensible business models. Execute winning capital formulation strategies. Understand how shifting markets, technology, competition impact your business. Use value chain analysis to drive business models. Develop Key Performance Indicators. Understand how to gauge market attractiveness with Five Force models. Identify “crossing the chasm” strategies to create scale. Analyze financials using accounting metrics. Manage and communicate professionally with investors and stakeholders. These are not today’s typical start your own business skills but must be. And these new skills are the foundation for what the author calls Entrepreneurial Management 2.0 , a new entrepreneurial management discipline developed by the author, drawing upon Fortune 500 firm management techniques, and the author’s experiences working with many early stage companies. "To be a great athlete or entrepreneur, you must master the fundamentals of the game. If you want to score big as an entrepreneur, Paul Silverman has provided the path--all the basics plus compelling real life stories. A must read for the next Steve Jobs, Mark Zuckerberg, or Jeff Bezos.” - Tom McMillen, Former Congressman, Olympian, NBA star, and businessman Entrepreneurial Management 2.0 provides two powerful benefits for Entrepreneurs: Improve your ability to “professionally manage” your business Send a strong positive message to investors, stakeholders, partners, colleagues, and others by sharpening your management skills, helping you be a "Survivor" entrepreneur. Improve your ability to attract investors and secure financing Demonstrate to investors that you understand your market, competition, pricing, strategic positioning, and are executing well thought out strategies- these are the drivers to secure funding. And these messages are woven throughout Entrepreneurial Management 2.0 What You Will Learn Reading 8 Building Blocks to Launch, Manage, And Grow A Successful Business Entrepreneurial Management 2.0 includes new entrepreneurial management skills with examples organized into 8 core Building Blocks: Building Block 1: Idea vs. Opportunity: Do you have a Business Idea or a Real Business Opportunity? Building Block 2: Business Model: How Will You Create Value for You and Your Investors? Building Block 3: Marketing Plan: What Will You Sell To Whom, For How Much- How Will You “Cross The Chasm?” Building Block 4: Financials: What are Your Financial Projections? Building Block 5: Competition: Current, Future, Market Evolution, Outlook? Building Block 6: Business Plan: What is Your Strategy to Create a Sustainable, High Growth Company? Building Block 7: Capital Formulation Strategy: What Are Your Funding Needs, Structure, Timing? Building Block 8: Growth Management: How Do You Manage Your Company to Demonstrate Credibility and Scalable Growth Opportunities? For reviews and book details refer to www.paulbsilverman.com/books.

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