Media Generations: Media Allocation In A Consumer-Controlled Marketplace
by Block Ph.D., Martin P.- List Price: $18.95
- ISBN-10: 0981941516
- ISBN-13: 9780981941516
- Edition: N/A
- Type: Paperback
- Publisher: Prosper Business Development Corporation
About The Book
It is self-evident that media planning and buying cannot continue to use the methods, systems and technologies that were developed in the 1970's and... Read more
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