Media Generations: Media Allocation In A Consumer-Controlled Marketplace

Media Generations: Media Allocation In A Consumer-Controlled Marketplace

by Martin P. Block Ph.D.
  • List Price: $18.95
  • ISBN-10: 0981941516
  • ISBN-13: 9780981941516
  • Edition: N/A
  • Type: Paperback
  • Publisher: Prosper Business Development Corporation

About The Book

It is self-evident that media planning and buying cannot continue to use the methods, systems and technologies that were developed in the 1970's and... Read more

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