Integrated Marketing Communication: Creative Strategy from Idea to Implementation

Integrated Marketing Communication: Creative Strategy from Idea to Implementation

by Blakeman, Robyn
  • List Price: $44.95
  • ISBN-10: 0742529649
  • ISBN-13: 9780742529649
  • Edition: N/A
  • Type: Paperback
  • Publisher: Rowman & Littlefield Publishers

About The Book

Robyn Blakeman's Integrated Marketing Communication offers a classroom-tested, step-by-step approach that lays out creative processes and strategies for... Read more

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