
Integrated Marketing Communication: Creative Strategy from Idea to Implementation
by Blakeman, Robyn- List Price: $44.95
- ISBN-10: 0742529649
- ISBN-13: 9780742529649
- Edition: N/A
- Type: Paperback
- Publisher: Rowman & Littlefield Publishers
About The Book
Robyn Blakeman's Integrated Marketing Communication offers a classroom-tested, step-by-step approach that lays out creative processes and strategies for... Read more
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