proprietors, and for their businesses to be successful, they must understand how to develop, package, finance, market, promote and sell their product. The actor is going into business for him/herself, and the steps needed to succeed in the business of acting parallel those of any other business. The deeply experienced and credentialed author explains how to * design a comprehensive marketing plan * utilize promotional tools and strategies * create exposure and interest * develop tools for confidence * gain the winning edge The CD-ROM contains resume templates, worksheets, industry contacts, actor’s resources & information, a reading list and reference material.

Hide more