and more profitable. Combining a scientific approach with a sense of humor, the author dispels some myths prevalent in the industry, highlights some of the good ideas and best practices that make flexographic print shops successful, and provides examples of the devastating effect that cutting corners often has on profitability. The author's humor is evident in the titles of the chapters in Common-Sense Flexography: Introduction; Flexo redefined; All aboard the ink train; The leading edge of ink doctoring technology; Making an impression with plates; Rolling with the ink flow; Not just idler chatter; The role of the anilox; Mommy, where do anilox rolls come from?; No magic to anilox roll selection; The direct on cleaning anilox rolls; How long should an anilox roll?; A systematic approach to quality; Pressroom safety is no accident; Environmentally friendly flexo; Pressroom management; A case study in doing it right The book concludes with a comprehensive flexography troubleshooting chart and a glossary of terms.

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