solutions, this comprehensive guide covers typographic history, typesetting, and typographic design all in one book and keys in on four major areas of typography usage–on a page, in a paragraph, in a sentence, and as a design element–helping readers make sense of type on the computer and create professional-quality typographic designs. Takes readers from the broadest level of type usage (the page) to the most detailed level (the sentence) in a structured manner, and shows how to use standard and expert collection typefaces for professional-quality typesetting. Provides a ready resource of information for those on-the-computer questions, and includes numerous proofreading examples; thorough step-by-step explanation of how to proofread documents, both electronically and visually. MARKET: For those in typography, typographic design, publication design, and desktop publishing.

Hide more