Media Planning Workbook, 5th Edition

Media Planning Workbook, 5th Edition

by William B. Goodrich
  • List Price: $111.15
  • ISBN-10: 0844235024
  • ISBN-13: 9780844235028
  • Edition: 5th
  • Type: Paperback
  • Publisher: McGraw-Hill

About The Book

Help your students master the skills and techniques needed to research, plan, and buy advertising media. By working through carefully constructed... Read more

FINDING THE BEST PRICES

Related Books

Integrated Advertising, Promotion, and Marketing...
$336

Integrated Advertising, Promotion, and Marketing...

  • Year: -0001
  • Edition: 5th
  • Publisher: Pearson College Div
  • Type: Paperback
  • ISBN13: 9780132538961
  • ISBN: 0132538962
Consumer Behavior: Buying, Having, and Being
$199

Consumer Behavior: Buying, Having, and Being

  • Year: 2001
  • Edition: 9th
  • Publisher: Pearson College Div
  • Type: Hardcover
  • ISBN13: 9780136110927
  • ISBN: 0136110924
Essentials of Marketing Research
$032

Essentials of Marketing Research

  • Year: -0001
  • Edition: 2nd
  • Publisher: McGraw-Hill Education
  • Type: Paperback
  • ISBN13: 9780073404820
  • ISBN: 0073404829
Close