Media Planning Workbook, 5th Edition

Media Planning Workbook, 5th Edition

by William B. Goodrich
  • List Price: $111.15
  • ISBN-10: 0844235024
  • ISBN-13: 9780844235028
  • Edition: 5th
  • Type: Paperback
  • Publisher: McGraw-Hill

About The Book

Help your students master the skills and techniques needed to research, plan, and buy advertising media. By working through carefully constructed... Read more

FINDING THE BEST PRICES

Related Books

Marketing Management: Knowledge and Skills, 10th Edition
  • Year: -0001
  • Edition: 10th
  • Publisher: McGraw-Hill/Irwin
  • Type: Hardcover
  • ISBN13: 9780073530055
  • ISBN: 0073530050
Marketing Research
  • Year: 2009
  • Edition: 8th
  • Publisher: Wiley
  • Type: Hardcover
  • ISBN13: 9780470087022
  • ISBN: 0470087021
Consumer Behavior
  • Year: 2008
  • Edition: 10th
  • Publisher: Prentice Hall
  • Type: Hardcover
  • ISBN13: 9780135053010
  • ISBN: 0135053013