Media Planning Workbook, 5th Edition

Media Planning Workbook, 5th Edition

by William B. Goodrich
  • List Price: $111.15
  • ISBN-10: 0844235024
  • ISBN-13: 9780844235028
  • Edition: 5th
  • Type: Paperback
  • Publisher: McGraw-Hill

About The Book

Help your students master the skills and techniques needed to research, plan, and buy advertising media. By working through carefully constructed... Read more

FINDING THE BEST PRICES

Related Books

International Marketing
  • Year: -0001
  • Edition: 15th
  • Publisher: McGraw-Hill/Irwin
  • Type: Hardcover
  • ISBN13: 9780073529943
  • ISBN: 007352994X
Essentials of Marketing Research (with Qualtrics Card)
  • Year: 2009
  • Edition: 4th
  • Publisher: South-Western College Pub
  • Type: Paperback
  • ISBN13: 9781439047545
  • ISBN: 1439047545
Strategic Brand Management (3rd Edition)
  • Year: 2012
  • Edition: 3rd
  • Publisher: Prentice Hall
  • Type: Mass Market Paperback
  • ISBN13: 9780131888593
  • ISBN: 0131888595