Media Planning Workbook, 5th Edition

by William B. Goodrich

List Price: $111.15
ISBN-10: 0844235024
ISBN-13: 9780844235028

Edition: 5th
Type: Paperback
Publisher: McGraw-Hill

About The Book

Help your students master the skills and techniques needed to research, plan, and buy advertising media. By working through carefully constructed... Read more

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Media Planning Workbook, 5th Edition

About The Book

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Marketing Management (14th Edition)

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