Media Planning Workbook, 5th Edition

Media Planning Workbook, 5th Edition

by William B. Goodrich
  • List Price: $111.15
  • ISBN-10: 0844235024
  • ISBN-13: 9780844235028
  • Edition: 5th
  • Type: Paperback
  • Publisher: McGraw-Hill

About The Book

Help your students master the skills and techniques needed to research, plan, and buy advertising media. By working through carefully constructed... Read more

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