Value-Added Public Relations: The Secret Weapon of Integrated Marketing

Value-Added Public Relations: The Secret Weapon of Integrated Marketing

by Thomas L. Harris
  • List Price: $37.50
  • ISBN-10: 0844234117
  • ISBN-13: 9780844234113
  • Edition: 1st
  • Type: Hardcover
  • Publisher: McGraw-Hill

About The Book

Marketers who inform their customers gain credibility for all of their communications messages. That's why public relations is the secret weapon of... Read more

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