Advertising Media Planning, Sixth Edition

Advertising Media Planning, Sixth Edition

by Jack Sissors
  • List Price: $79.95
  • ISBN-10: 0844215635
  • ISBN-13: 9780844215631
  • Edition: 6th
  • Type: Hardcover
  • Publisher: McGraw-Hill

About The Book

The bible of media planning for more than 25 years, Advertising Media Planning gives you the proven essentials of planning, purchasing, and evaluating... Read more

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