and technology as well. The better their view of the future, the better their decisions--and the bigger their profits–will be. Future Savvy is a hands-on, how-to book on evaluating the business, social, and technology forecasts that appear in everyday communications such as newspapers and business magazines, as well as in specialized sources like government and think-tank forecasts, consultant reports, and stock-market guides. Futures analyst Adam Gordon has spent his career deciphering changes and trends in a variety of industries. Now, he shows business leaders how to gain a clearer view of the future, as well as: • Recognize potential trends and outcomes more effectively • Discount poor and biased forecasts more confidently • Anticipate relevant opportunities and potential threats earlier

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