Ratings Analysis: Theory and Practice (Routledge Communication Series)

Ratings Analysis: Theory and Practice (Routledge Communication Series)

by James G. Webster
  • List Price: $69.95
  • ISBN-10: 080585410X
  • ISBN-13: 9780805854107
  • Edition: 3rd
  • Type: Paperback
  • Publisher: Routledge

About The Book

Ratings Analysis: The Theory and Practice of Audience Research provides a thorough and up-to-date presentation of the ratings industry and analysis... Read more

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