Market Segmentation Success: Making It Happen!

Market Segmentation Success: Making It Happen!

by Sally Dibb
  • List Price: $70.95
  • ISBN-10: 0789029189
  • ISBN-13: 9780789029188
  • Edition: N/A
  • Type: Paperback
  • Publisher: Routledge

About The Book

Market segmentation is a main aspect of an effective business strategy, but implementation is often difficult and ultimately unsuccessful. Market... Read more

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