Handbook of Market Segmentation (Haworth Series in Segmented, Targeted, and Customized Market)

Handbook of Market Segmentation (Haworth Series in Segmented, Targeted, and Customized Market)

by Weinstein, Art
  • List Price: $53.95
  • ISBN-10: 0789021579
  • ISBN-13: 9780789021571
  • Edition: 3rd
  • Type: Paperback
  • Publisher: Routledge

About The Book

Develop a successful strategy for segmenting high-tech and industrial markets! Whether it's due to a lack of focus, lack of time, or just bad planning,... Read more

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