Cases in Health Care Marketing

Cases in Health Care Marketing

by Fortenberry Jr., John L.
  • List Price: $65.95
  • ISBN-10: 0763764485
  • ISBN-13: 9780763764487
  • Edition: 1st
  • Type: Paperback
  • Publisher: Jones & Bartlett Learning

About The Book

Cases in Health Care Marketing features 40 case studies that explore real-world scenarios faced by healthcare marketing executives. Divided into six... Read more

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