Using Qualitative Research in Advertising: Strategies, Techniques, and Applications

List Price: $37.95
ISBN-10: 0761923837
ISBN-13: 9780761923831

Edition: 1st
Type: Paperback
Publisher: Sage Publications, Inc

About The Book

Using Qualitative Research in Advertising: Strategies, Techniques and Applications is the first book to discuss both theory and application of... Read more

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Using Qualitative Research in Advertising: Strategies, Techniques, and Applications

About The Book

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