Using Qualitative Research in Advertising: Strategies, Techniques, and Applications

Using Qualitative Research in Advertising: Strategies, Techniques, and Applications

  • List Price: $37.95
  • ISBN-10: 0761923837
  • ISBN-13: 9780761923831
  • Edition: 1st
  • Type: Paperback
  • Publisher: Sage Publications, Inc

About The Book

Using Qualitative Research in Advertising: Strategies, Techniques and Applications is the first book to discuss both theory and application of... Read more

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