Using Qualitative Research in Advertising: Strategies, Techniques, and Applications

Using Qualitative Research in Advertising: Strategies, Techniques, and Applications

  • List Price: $39.00
  • ISBN-10: 0761923837
  • ISBN-13: 9780761923831
  • Edition: 1st
  • Type: Paperback
  • Publisher: Sage Publications, Inc

About The Book

Using Qualitative Research in Advertising: Strategies, Techniques and Applications is the first book to discuss both theory and application of... Read more

FINDING THE BEST PRICES

Related Books

Advertising and Public Relations Research
$999

Advertising and Public Relations Research

  • Year: 2010
  • Edition:
  • Publisher: M.E.Sharpe
  • Type: Paperback
  • ISBN13: 9780765624185
  • ISBN: 0765624184
The New Rules of Marketing & PR: How to Use Social...
$021

The New Rules of Marketing & PR: How to Use Social...

  • Year: 2011
  • Edition: 3rd
  • Publisher: Wiley
  • Type: Paperback
  • ISBN13: 9781118026984
  • ISBN: 1118026985
Controversies in Contemporary Advertising
$001

Controversies in Contemporary Advertising

  • Year: 2003
  • Edition:
  • Publisher: SAGE Publications, Inc
  • Type: Paperback
  • ISBN13: 9780761926351
  • ISBN: 0761926356
Close