Using Qualitative Research in Advertising: Strategies, Techniques, and Applications

Using Qualitative Research in Advertising: Strategies, Techniques, and Applications

  • List Price: $37.95
  • ISBN-10: 0761923837
  • ISBN-13: 9780761923831
  • Edition: 1st
  • Type: Paperback
  • Publisher: Sage Publications, Inc

About The Book

Using Qualitative Research in Advertising: Strategies, Techniques and Applications is the first book to discuss both theory and application of... Read more

FINDING THE BEST PRICES

Related Books

How To Thrive in the Public Relations Business
$149

How To Thrive in the Public Relations Business

  • Year: 2007
  • Edition: 1st
  • Publisher: Kornucopia Press
  • Type: Perfect Paperback
  • ISBN13: 9780615148021
  • ISBN: 0615148026
Media Ethics: Cases and Moral Reasoning (8th Edition)
$228

Media Ethics: Cases and Moral Reasoning (8th Edition)

  • Year: 2007
  • Edition: 8th
  • Publisher: Allyn & Bacon
  • Type: Paperback
  • ISBN13: 9780205579709
  • ISBN: 0205579701
Developing the Public Relations Campaign: A Team-Based...
$155

Developing the Public Relations Campaign: A Team-Based...

  • Year: -0001
  • Edition: 2nd
  • Publisher: Pearson
  • Type: Paperback
  • ISBN13: 9780205569908
  • ISBN: 0205569900
Close