Using Qualitative Research in Advertising: Strategies, Techniques, and Applications
- List Price: $37.95
- ISBN-10: 0761923837
- ISBN-13: 9780761923831
- Edition: 1st
- Type: Paperback
- Publisher: Sage Publications, Inc
About The Book
Using Qualitative Research in Advertising: Strategies, Techniques and Applications is the first book to discuss both theory and application of... Read more
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