Truth, Lies, and Advertising: The Art of Account Planning

Truth, Lies, and Advertising: The Art of Account Planning

by Steel, Jon
  • List Price: $50.00
  • ISBN-10: 0471189626
  • ISBN-13: 9780471189626
  • Edition: 1st
  • Type: Hardcover
  • Publisher: Wiley

About The Book

"Account planning exists for the sole purpose of creating advertising that truly connects with consumers. While many in the industry are still... Read more

FINDING THE BEST PRICES

Related Books

Public Relations: Strategies and Tactics (10th Edition)
  • Year: 2011
  • Edition: 10th
  • Publisher: Pearson
  • Type: Hardcover
  • ISBN13: 9780205770885
  • ISBN: 0205770886
Writing and Reporting News: A Coaching Method (Writing...
  • Year: 2009
  • Edition: 6th
  • Publisher: Wadsworth Publishing
  • Type: Paperback
  • ISBN13: 9780495569879
  • ISBN: 0495569879
Interpersonal Communication: Everyday Encounters
  • Year: -0001
  • Edition: 6th
  • Publisher: Cengage Learning
  • Type: Paperback
  • ISBN13: 9780495567646
  • ISBN: 0495567647