Truth, Lies, and Advertising: The Art of Account Planning

Truth, Lies, and Advertising: The Art of Account Planning

by Steel, Jon
  • List Price: $50.00
  • ISBN-10: 0471189626
  • ISBN-13: 9780471189626
  • Edition: 1st
  • Type: Hardcover
  • Publisher: Wiley

About The Book

"Account planning exists for the sole purpose of creating advertising that truly connects with consumers. While many in the industry are still... Read more

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