Handbook of Relationship Marketing

Handbook of Relationship Marketing

by Atul Parvatiyar
  • List Price: $175.00
  • ISBN-10: 0761918108
  • ISBN-13: 9780761918103
  • Edition: 1st
  • Type: Hardcover
  • Publisher: SAGE Publications, Inc

About The Book

As businesses increasingly stress the importance of cooperation and collaboration with suppliers and customers, relationship marketing is emerging as... Read more

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