Strategic Communications Planning for Effective Public Relations and Marketing

Strategic Communications Planning for Effective Public Relations and Marketing

by WILSON LAURIE J
  • List Price: $75.55
  • ISBN-10: 0757548873
  • ISBN-13: 9780757548871
  • Edition: 5th
  • Type: Paperback
  • Publisher: Kendall Hunt Publishing

About The Book

The basic principles of researched-based strategic planning remain unchanged… However, the tools used to conduct research, analyze data and... Read more

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