Marketing Finance: Turning Marketing Strategies into Shareholder Value

Marketing Finance: Turning Marketing Strategies into Shareholder Value

by Keith Ward
  • List Price: $51.95
  • ISBN-10: 0750657707
  • ISBN-13: 9780750657709
  • Edition: 1st
  • Type: Paperback
  • Publisher: Butterworth-Heinemann

About The Book

Building on the author's previous book, Financial Aspects of Marketing, Marketing Finance stresses the pivotal relationship between finance and strategy... Read more

FINDING THE BEST PRICES

Related Books

The IMC Handbook: Readings & Cases in Integrated...
  • Year: 2008
  • Edition:
  • Publisher: Racom Communications
  • Type: Paperback
  • ISBN13: 9781933199092
  • ISBN: 1933199091