Marketing Finance: Turning Marketing Strategies into Shareholder Value

Marketing Finance: Turning Marketing Strategies into Shareholder Value

by Keith Ward
  • List Price: $51.95
  • ISBN-10: 0750657707
  • ISBN-13: 9780750657709
  • Edition: 1st
  • Type: Paperback
  • Publisher: Butterworth-Heinemann

About The Book

Building on the author's previous book, Financial Aspects of Marketing, Marketing Finance stresses the pivotal relationship between finance and strategy... Read more

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