provides the basics necessary to make a solid contribution to the financial goals and success of their companies. This indispensible and easy-to-read primer gives all entrepreneurs and managers in nonfinancial areas--sales, marketing, production, and more--a complete understanding of financial terms, statements, and ratios and how they affect the operations of a business or corporation. With this information, financial managers will be able to understand: owners' equity, ratio analysis; balance sheets; income statements; LIFO liquidations; asset valuation; cash flow statements; capital leasing; liabilities; present value; operating leverage; breakeven analysis; and more. New to the third edition are chapters covering: basic tax concepts; capital structure; business plans; working capital management and banking relationships; personal finances; and accountability and controls. This edition also comes with a CD-ROM with interactive Excel templates that lets managers immediately apply the concepts and techniques covered.

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