Grocery Revolution: The New Focus on the Consumer

Grocery Revolution: The New Focus on the Consumer

by Barbara E. Kahn
  • List Price: $29.99
  • ISBN-10: 0673998800
  • ISBN-13: 9780673998804
  • Edition: 1st
  • Type: Paperback
  • Publisher: Pearson

About The Book

This text provides an introduction to the understanding of changing consumer behaviour and trends in managerial practice in the grocery industry.

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