Principles of Marketing

Principles of Marketing

by Thomas C. Kinnear
  • List Price: $88.40
  • ISBN-10: 0673998282
  • ISBN-13: 9780673998286
  • Edition: Subsequent
  • Type: Hardcover
  • Publisher: Harpercollins College Div

About The Book

Discussing concepts and issues such as relationship marketing, legal and ethical issues, green marketing, technology, and total quality management, this... Read more

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