Principles of Marketing

Principles of Marketing

by Robert F. Lusch
  • List Price: $53.95
  • ISBN-10: 0534038972
  • ISBN-13: 9780534038977
  • Edition: N/A
  • Type: Hardcover
  • Publisher: Kent Pub Co

About The Book

This text provides a comprehensive introduction to marketing with a managerial and strategic orientation that puts students in a decision-making role... Read more

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