
Principles of Marketing
by Lusch, Robert F.- List Price: $53.95
- ISBN-10: 0534038972
- ISBN-13: 9780534038977
- Edition: N/A
- Type: Hardcover
- Publisher: Kent Pub Co
About The Book
This text provides a comprehensive introduction to marketing with a managerial and strategic orientation that puts students in a decision-making role... Read more
Related Books

- Year: 2008
- Edition:
- Publisher: Racom Communications
- Type: Paperback
- ISBN13: 9781933199092
- ISBN: 1933199091