Advertising the American Dream: Making Way for Modernity, 1920-1940

Advertising the American Dream: Making Way for Modernity, 1920-1940

by Roland Marchand
  • List Price: $41.95
  • ISBN-10: 0520058852
  • ISBN-13: 9780520058859
  • Edition: First
  • Type: Paperback
  • Publisher: University of California Press

About The Book

It has become impossible to imagine our culture without advertising. But how and why did advertising become a determiner of our self-image? Advertising... Read more

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