to succeed without a clearplan that defines your goals and how you will achieve them.Now, best-selling author William Cohen equips you with theknowledge, tools, and techniques you'll need to develop marketingplans like the pros. The Marketing Plan, 5th Edition presentsstep-by-step procedures--from scanning your environment andestablishing goals and objectives, to developing marketingstrategies and tactics, to presenting and implementing your plan,and everything in between. When you complete the book, you will notonly know what to do, but also how and why.With this practical guide, you get:* Step-by-step instructions: This easy-to-follow, logical approachkeeps you clearly focused on what you need to do to develop asuccessful marketing plan.* Time-saving forms: These worksheets, including 20 new to thisedition, help you with different marketing planning tasks, such asprofiling target markets and establishing an advertising andpublicity budget.* Actual marketing plans from readers who have used the book: Thisnew Fifth Edition features three new sample marketing plans. Theseplans show how readers have adapted the basic ideas in this bookand translated them into successful marketing plans.

Hide more