The Marketing Plan

The Marketing Plan

by Cohen, William A.
  • List Price: $55.00
  • ISBN-10: 047175529X
  • ISBN-13: 9780471755296
  • Edition: 5th
  • Type: Paperback
  • Publisher: Wiley

About The Book

The Marketing Plan, 5th Edition gives students the knowledge, tools, and techniques they need to develop marketing plans like the pros. Throughout the... Read more

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