
The Marketing Plan
by Cohen, William A.- List Price: $55.00
- ISBN-10: 047175529X
- ISBN-13: 9780471755296
- Edition: 5th
- Type: Paperback
- Publisher: Wiley
About The Book
The Marketing Plan, 5th Edition gives students the knowledge, tools, and techniques they need to develop marketing plans like the pros. Throughout the... Read more
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