
Consumer-Centric Category Management : How to Increase Profits by Managing Categories based on Consumer Needs
by ACNielsen- List Price: $60.00
- ISBN-10: 0471703591
- ISBN-13: 9780471703594
- Edition: 1st
- Type: Hardcover
- Publisher: Wiley
About The Book
In some parts of the world, especially in developing markets, category management today remains a stretch goal – a new idea full of untapped... Read more
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