Consumer-Centric Category Management : How to Increase Profits by Managing Categories based on Consumer Needs

Consumer-Centric Category Management : How to Increase Profits by Managing Categories based on Consumer Needs

by ACNielsen
  • List Price: $57.00
  • ISBN-10: 0471703591
  • ISBN-13: 9780471703594
  • Edition: 1st
  • Type: Hardcover
  • Publisher: Wiley

About The Book

In some parts of the world, especially in developing markets, category management today remains a stretch goal – a new idea full of untapped... Read more

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