Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions

by Hoyle, Leonard H.

List Price: $71.95
ISBN-10: 047140179X
ISBN-13: 9780471401797

Edition: 1st
Type: Hardcover
Publisher: Wiley

About The Book

Authored by a well-known figure in the field. Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion,... Read more

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Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions

About The Book

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Media and Culture: An Introduction to Mass Communication

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