Mass Media Research: An Introduction

Mass Media Research: An Introduction

by Roger D. Wimmer
  • List Price: $199.95
  • ISBN-10: 143908274X
  • ISBN-13: 9781439082744
  • Edition: 9th
  • Type: Paperback
  • Publisher: Cengage Learning

About The Book

Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 9e, shows you how it happens--from content analysis to surveys... Read more

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