Customer Relationship Management: Integrating Marketing Strategy and Information Technology
by Zikmund, William G.- List Price: $73.95
- ISBN-10: 0471271373
- ISBN-13: 9780471271376
- Edition: 1st
- Type: Paperback
- Publisher: Wiley
About The Book
Customer relationship management (CRM) is one of the hot topics in marketing and information systems today. Customer relationship management is a... Read more
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