Customer Relationship Management: Integrating Marketing Strategy and Information Technology

Customer Relationship Management: Integrating Marketing Strategy and Information Technology

by William G. Zikmund
  • List Price: $49.54
  • ISBN-10: 0471271373
  • ISBN-13: 9780471271376
  • Edition: 1st
  • Type: Paperback
  • Publisher: Wiley

About The Book

Customer relationship management (CRM) is one of the hot topics in marketing and information systems today. Customer relationship management is a... Read more

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