
A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius
by Jack Trout- List Price: $46.00
- ISBN-10: 047123608X
- ISBN-13: 9780471236085
- Edition: 1st
- Type: Hardcover
- Publisher: Wiley
About The Book
A compelling fable that distills the essence of genius marketing strategies The "King of Positioning" Jack Trout presents the story of PJ Bigdome, a... Read more
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