A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius

A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius

by Jack Trout
  • List Price: $46.00
  • ISBN-10: 047123608X
  • ISBN-13: 9780471236085
  • Edition: 1st
  • Type: Hardcover
  • Publisher: Wiley

About The Book

A compelling fable that distills the essence of genius marketing strategies The "King of Positioning" Jack Trout presents the story of PJ Bigdome, a... Read more

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