
A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius
by Trout, Jack- List Price: $46.00
- ISBN-10: 047123608X
- ISBN-13: 9780471236085
- Edition: 1st
- Type: Kindle Edition
- Publisher: Wiley
About The Book
A compelling fable that distills the essence of genius marketing strategies The "King of Positioning" Jack Trout presents the story of PJ Bigdome, a... Read more
Related Books

- Year: 2005
- Edition: 5th
- Publisher: Prentice Hall
- Type: Hardcover
- ISBN13: 9780135045596
- ISBN: 0135045592

- Year: 2008
- Edition: 1st
- Publisher: Prentice Hall
- Type: Paperback
- ISBN13: 9780132318327
- ISBN: 0132318326

- Year: -0001
- Edition: 5th
- Publisher: Pearson
- Type: Paperback
- ISBN13: 9780135107331
- ISBN: 0135107334