Positioning: The Battle for Your Mind, 20th Anniversary Edition

Positioning: The Battle for Your Mind, 20th Anniversary Edition

by Al Ries
  • List Price: $29.00
  • ISBN-10: 0071359168
  • ISBN-13: 9780071359160
  • Edition: 3rd
  • Type: Hardcover
  • Publisher: McGraw-Hill Education

About The Book

“Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic... Read more

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