Masterminding the Store: Advertising, Sales Promotion, and the New Marketing Reality (National Retail Federation)

Masterminding the Store: Advertising, Sales Promotion, and the New Marketing Reality (National Retail Federation)

by Donald Ziccardi
  • List Price: $27.95
  • ISBN-10: 0471139106
  • ISBN-13: 9780471139102
  • Edition: 1st
  • Type: Hardcover
  • Publisher: Sons

About The Book

In case you haven't noticed, there's a whole new retail and marketing scene out there. It's complicated, intensely competitive, and changing at a rate... Read more

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