Differentiate or Die: Survival in Our Era of Killer Competition

Differentiate or Die: Survival in Our Era of Killer Competition

by Jack Trout
  • List Price: $21.95
  • ISBN-10: 0471028924
  • ISBN-13: 9780471028925
  • Edition: 1st
  • Type: Paperback
  • Publisher: Wiley

About The Book

"Any damn fool can put on a deal, but it takes genius, faith, and perseverance to create a brand."-David Ogilvy In today's ultra-competitive world, the... Read more

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